“NIL” is the term used to associate with student-athletes ability to earn money off their individual brand. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Prior to July 1st, 2021, a student-athlete could not monetize from creating a YouTube channel, hosting a camp, or selling a signed jersey. Now, for example, a student-athlete may earn money for:
FREQUENTLY ASKED QUESTIONS
What does Name, Image, and Likeness (NIL) mean?
Is Friends of Rocky affiliated with University of Toledo?
No. Friends of Rocky is a third-party organization, not affiliated with the University of Toledo. However, Friends of Rocky leadership is comprised, in part, by University of Toledo alumni dedicated to creating a program that exclusively benefits the student-athletes, fans, and businesses in the community.
I’d like to set up a meet and greet with a student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?
Yes! If there is a custom opportunity you would like to create with an University of Toledo student-athlete, we will do our best to facilitate the engagement.
I am a business owner and would like to align my brand with Friends of Rocky. How can I get more involved?
Friends of Rocky is always looking to add value to fans, student-athletes, and businesses in the community. Partnering with a local student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email john@friendsofrocky.com
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STUDENT-ATHLETE ACTIVATIONS
University of Toledo student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit!
TAX-DEDUCTIBLE CONTRIBUTIONS
Friends of Rocky allows student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization.
MEMBERSHIP
PROGRAMS
Get in the NIL game at a level that works for you! Explore Friends of Rocky memberships and get exclusive benefits including autographed merchandise, access to events, and more.